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dc.contributor.authorLim, Syazana
dc.description.abstractThis study examines the relationship between Korean popular culture and the hegemonic capitalist economic system; guided by the assumption that the former is a product of the latter, the capitalist substructure. Using the Frankfurt School theories, this study seeks to uncover the reasons why Singaporeans spend so much time and money on these cultural flows originating from South Korea. To this end, participant observations and in-depth interviews were carried out to understand the various consumption patterns and its possible effects on Singaporean’s lives. Through its findings, this study reveals two consumer typologies and features the consumption of Korean popular culture as having the potential to help Singaporeans cope with the demands of living in a fast-paced modern capitalist society.en_US
dc.format.extent30 p.en_US
dc.rightsNanyang Technological University
dc.titleCapitalism and consumption : the case of Korean popular culture in Singaporeen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.schoolSchool of Humanities and Social Sciencesen_US
dc.description.degreeBachelor of Artsen_US
dc.contributor.supervisor2Muhammad Saidul Islamen_US
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Appears in Collections:HSS Student Reports (FYP/IA/PA/PI)
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