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Title: A cross-cultural, between-gender study of extreme response style
Authors: Ho, Li Lian
Loh, Poh Cheng
Quah, Ai Ling
Keywords: DRNTU::Business
Issue Date: 1995
Abstract: This research investigates extreme response style (ERS) within an international context. A student sample was drawn from seven countries and a 32-item questionnaire developed as the research instrument. The results showed the existence of a cultural variation in ERS with regards to the three independent variables being used – Religiosity, Individualism and Intolerance of Ambiguity, which all contributed positively to ERS. However, an expected gender variation in ERS was, generally, insignificant. Knowledge of ERC could assist marketers, researchers as well as governmental bodies in their daily decision-making although further replications to this research would be necessary before a broader international context can be achieved. An implication would be to develop a small, reliable scale to measure bias or at least some guidelines for the abovementioned people who might want to append such a scale to their cross-cultural research.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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