Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/57548
Title: A study of the factors affecting consumers' choice of a casual dining western restaurant
Authors: Chin Li Theng, Kuek Ngee Pei, Ng Yiang Ngee
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 1997
Abstract: With more people eating out, demand for restaurant food has increased in recent years. In line with this trend, the team decided to conduct a study on factors affecting consumers' choice of a casual dining western restaurant. The factors under study are service, ambience, food, price and other miscellaneous factors.
Description: 100 p.
URI: http://hdl.handle.net/10356/57548
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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