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Title: Hawker franchising : a study of the potential of franchising Asian foodservice
Authors: Chin Yeen Vine, Heng Hee Choo, Khoo Kim Neo Annabelle
Keywords: DRNTU::Business::International business::Retail::Franchises
Issue Date: 1997
Abstract: The primary purpose of this research project is to study the business potential of franchising Asian foodservice in Singapore. In particular, the project seeks to identify the critical success factors of a local food franchise, explore franchisors' and franchisees' views towards business format franchising and examine customers' attitudes to these franchises.
Description: 108 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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