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Title: Switching behaviour of retail banking customers in Singapore
Authors: Chow Tuck Seng, Goh Chin Hwee, Loh Chee Chin Trent
Keywords: DRNTU::Business
Issue Date: 1997
Abstract: The present study sought to establish the extent to which Singaporeans have switched banks in the past and the reasons which caused switching to take place. The study also attempted to distinguish switchers from non-switchers using demographic and psychographic variables.
Description: 87 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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