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https://hdl.handle.net/10356/57583| Title: | Switching behaviour of retail banking customers in Singapore | Authors: | Chow Tuck Seng, Goh Chin Hwee, Loh Chee Chin Trent | Keywords: | DRNTU::Business | Issue Date: | 1997 | Abstract: | The present study sought to establish the extent to which Singaporeans have switched banks in the past and the reasons which caused switching to take place. The study also attempted to distinguish switchers from non-switchers using demographic and psychographic variables. | Description: | 87 p. | URI: | http://hdl.handle.net/10356/57583 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS FYP 1997_132.pdf Restricted Access | 9.81 MB | Adobe PDF | View/Open |
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