Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/57583
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dc.contributor.authorChow Tuck Seng, Goh Chin Hwee, Loh Chee Chin Trenten_US
dc.date.accessioned2014-04-07T10:48:59Z
dc.date.available2014-04-07T10:48:59Z
dc.date.copyright1997en_US
dc.date.issued1997
dc.identifier.urihttp://hdl.handle.net/10356/57583
dc.description87 p.en_US
dc.description.abstractThe present study sought to establish the extent to which Singaporeans have switched banks in the past and the reasons which caused switching to take place. The study also attempted to distinguish switchers from non-switchers using demographic and psychographic variables.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Businessen_US
dc.titleSwitching behaviour of retail banking customers in Singaporeen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorPhilip Gerrarden_US
dc.contributor.schoolNanyang Business Schoolen_US
dc.description.degreeACCOUNTANCYen_US
item.grantfulltextrestricted-
item.fulltextWith Fulltext-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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