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Title: The marketing of alcoholic drinks and its legal issues
Authors: Choy Seng Fatt, Chow Wendy, Leow Chee Wei
Keywords: DRNTU::Business::Marketing
Issue Date: 1997
Abstract: Alcohol consumption is on the increase in Singapore. Unlike cigarette smoking which is widely discouraged through a variety of measures, the consumption of alcohol is regulated mostly indirectly through excise taxes and constraints on distribution. Accordingly, it is timely to undertake a study that combines all aspect of alcoholic drinks. This study therefore addresses the marketing, social and legal issues pertaining to alcoholic drinks.
Description: 108 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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