Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/57585
Title: The marketing of alcoholic drinks and its legal issues
Authors: Choy Seng Fatt, Chow Wendy, Leow Chee Wei
Keywords: DRNTU::Business::Marketing
Issue Date: 1997
Abstract: Alcohol consumption is on the increase in Singapore. Unlike cigarette smoking which is widely discouraged through a variety of measures, the consumption of alcohol is regulated mostly indirectly through excise taxes and constraints on distribution. Accordingly, it is timely to undertake a study that combines all aspect of alcoholic drinks. This study therefore addresses the marketing, social and legal issues pertaining to alcoholic drinks.
Description: 108 p.
URI: http://hdl.handle.net/10356/57585
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS FYP 1997_134.pdf
  Restricted Access
15.23 MBAdobe PDFView/Open

Page view(s) 10

87
checked on Oct 30, 2020

Download(s) 10

4
checked on Oct 30, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.