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dc.contributor.authorChua Lay Yong, Lim Lay Se, Low Puay Joo Kellyen_US
dc.description242 p.en_US
dc.description.abstractThis study analyses the service delivery process in the local coffee cafe industry. It seeks to identify any gaps between management specifications and staff delivery of service, and between customers' expectations and perceptions of the quality of service delivered by staff. The three coffee cafes selected for our studies include Brew Heaven Cafe, Burke's Coffee and Spinelli Coffee Company. This study helps the coffee cafe industry to evaluate their present marketing strategies and provide insights into areas requiring improvement.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Customer servicesen_US
dc.titleService quality of coffee cafes in Singaporeen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorS Viswanathanen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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