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Title: A preliminary survey of Boat Quay (Singapore) : a consumer behaviour perspective
Authors: Chua Meng Joo, Loo Hui Min, Tan Kai Hiang
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 1997
Abstract: The literature review shows that discussed waterfront sites have been rejuvenated and recreated into lively entertainment spots. The practice is commonplace overseas and this concept of an entertainment hub is steeped in origin especially among western countries. Often, people who have patronised such places, strongly associate, among other things, the waterfront site (venue) as a key reason (the brand factor) that draws them there.
Description: 121 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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