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|Title:||A preliminary survey of Boat Quay (Singapore) : a consumer behaviour perspective||Authors:||Chua Meng Joo, Loo Hui Min, Tan Kai Hiang||Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||1997||Abstract:||The literature review shows that discussed waterfront sites have been rejuvenated and recreated into lively entertainment spots. The practice is commonplace overseas and this concept of an entertainment hub is steeped in origin especially among western countries. Often, people who have patronised such places, strongly associate, among other things, the waterfront site (venue) as a key reason (the brand factor) that draws them there.||Description:||121 p.||URI:||http://hdl.handle.net/10356/57596||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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