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Title: The buying process for a businessman's hotel accommodation : implications for 5-stars hotels' marketing strategies
Authors: Chuang Nai Tsong Edwin, Teo Siew Li, Koh Lay Hoon
Keywords: DRNTU::Business::Marketing
Issue Date: 1997
Abstract: Over the past few years, Singapore has successfully developed herself into an international business and convention hub. Our conference and exhibition facilities in World Trade Centre and the grand Singapore International Convention and Exhibition Centre attract many businessmen to this part of the world.
Description: 142 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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