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Title: Coffee connection : a case study on service quality
Authors: Leong, Emily Lee Li
Lim, Mei Ling
Loh, Hui Hsien
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 1997
Abstract: The focus of our final year project is to apply the SERVQUAL model to a food and beverage company based in Singapore. The model is used to study customers' expectations and perceptions of service quality at an organization. It will tell us if the company has been able to satisfy its customers in terms of services provided.
Description: 180 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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