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Title: A study on the effects of in-store stimuli on impulse purchases in grocery stores
Authors: Foo Yong Cheong, Lam Wai Choy, Tan Lick Meng
Keywords: DRNTU::Business
Issue Date: 1997
Abstract: Despite the increasing competitiveness of the local grocery industry, little attempt has been made in the past to understand the consumers' store choice behaviour. This understanding of the consumer's behaviour is the focus of our study because it can affect the purchasing dollar amount of the consumer, regardless whether it is a planned purchase or an impulse purchase, in a particular store. This is especially true when the consumer is faced with different store attributes, which are believed to have some influences on the in-store purchasing decision of the consumer. Hence, this research project hopes to enhance the understanding of local consumers by examining the relevant factors affecting the consumers' impulse purchase pattern.
Description: 149 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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