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Title: Store loyalty on grocery shoppers in Singapore
Authors: Goh Lay Hua, Tay Peck Hwa, Woo Foong Yee
Keywords: DRNTU::Business::Marketing
Issue Date: 1997
Abstract: Many final year projects in the past have dealt with the topic on retailing in Singapore and brand loyalty. As for store loyalty, studies have been conducted overseas but to the best of our knowledge, no studies have been carried out within the local context. Hence, this will be the study that can provide retailers a further insight towards understanding the loyalty of Singaporeans.
Description: 135 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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