Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/57656
Title: A study of customer satisfaction on the hamburger chains in Singapore
Authors: Goh Shi-ping, Mok Nessie, Ong Chin Yee
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 1997
Abstract: Enjoying a more affluent but hectic lifestyle and with more women in the workforce, Singaporeans have geared towards consuming more food away from home. Obviously, the fast food sector actually possesses a lot of profit potential that awaits to be reaped.
Description: 141 p.
URI: http://hdl.handle.net/10356/57656
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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