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|Title:||A study of customer satisfaction on the hamburger chains in Singapore||Authors:||Goh Shi-ping, Mok Nessie, Ong Chin Yee||Keywords:||DRNTU::Business::Marketing::Customer services||Issue Date:||1997||Abstract:||Enjoying a more affluent but hectic lifestyle and with more women in the workforce, Singaporeans have geared towards consuming more food away from home. Obviously, the fast food sector actually possesses a lot of profit potential that awaits to be reaped.||Description:||141 p.||URI:||http://hdl.handle.net/10356/57656||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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