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https://hdl.handle.net/10356/57656
Title: | A study of customer satisfaction on the hamburger chains in Singapore | Authors: | Goh Shi-ping, Mok Nessie, Ong Chin Yee | Keywords: | DRNTU::Business::Marketing::Customer services | Issue Date: | 1997 | Abstract: | Enjoying a more affluent but hectic lifestyle and with more women in the workforce, Singaporeans have geared towards consuming more food away from home. Obviously, the fast food sector actually possesses a lot of profit potential that awaits to be reaped. | Description: | 141 p. | URI: | http://hdl.handle.net/10356/57656 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
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NBS FYP 1997_199.pdf Restricted Access | 14.94 MB | Adobe PDF | View/Open |
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