Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/57657
Title: Advertising, publicity & solicitation : professional standards & practice in Singapore
Authors: Amal Norahmah Darlan
Tey, Sook Chien
Keywords: DRNTU::Business::Advertising
Issue Date: 1997
Abstract: The social prestige accorded to the professional demands that he adheres to a certain code of ethical behaviour. One of the rules that professionals, including public accountants, have to follow is in respect of advertising, publicity and solicitation. Accountants in the United States and United Kingdom have to follow strict guidelines when publicising and advertising their services. Accountants in Singapore are not even allowed to advertise their services at all. The local accounting profession's stand is that 'institutional advertising' is still in the best interests of the profession.
Description: 116 p.
URI: http://hdl.handle.net/10356/57657
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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