Advertising, publicity & solicitation : professional standards & practice in Singapore

Abstract

The social prestige accorded to the professional demands that he adheres to a certain code of ethical behaviour. One of the rules that professionals, including public accountants, have to follow is in respect of advertising, publicity and solicitation. Accountants in the United States and United Kingdom have to follow strict guidelines when publicising and advertising their services. Accountants in Singapore are not even allowed to advertise their services at all. The local accounting profession's stand is that 'institutional advertising' is still in the best interests of the profession.