Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/57709
Title: Selling personal insurance in Singapore
Authors: Kho Cheow Chuan, Phua Ban Guan, Tay Hai Keong Daryl
Keywords: DRNTU::Business::Finance::Insurance
Issue Date: 1997
Abstract: In Singapore, the constant evolution of consumer needs and high level of competition in selling personal insurance indicate a need for insurance companies to regularly review and change their marketing strategies. The objective of this research is to review the current position of motor and home insurance via industry reviews and to understand consumer needs and perceptions by way of consumer surveys. The relevant findings can then be used to provide insights into the possible marketing strategies that insurance companies can adopt.
Description: 154 p.
URI: http://hdl.handle.net/10356/57709
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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