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|Title:||Selling personal insurance in Singapore||Authors:||Kho Cheow Chuan, Phua Ban Guan, Tay Hai Keong Daryl||Keywords:||DRNTU::Business::Finance::Insurance||Issue Date:||1997||Abstract:||In Singapore, the constant evolution of consumer needs and high level of competition in selling personal insurance indicate a need for insurance companies to regularly review and change their marketing strategies. The objective of this research is to review the current position of motor and home insurance via industry reviews and to understand consumer needs and perceptions by way of consumer surveys. The relevant findings can then be used to provide insights into the possible marketing strategies that insurance companies can adopt.||Description:||154 p.||URI:||http://hdl.handle.net/10356/57709||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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