Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/57769
Title: The relationship between dominant decision strategies and family influence structures
Authors: Aw, Chiew Khim
Lee, Yuen Yuen
Teo, Puay Teng
Keywords: DRNTU::Business
Issue Date: 1997
Abstract: Family Consumer Research is an area of interest to many marketers and academics. However, most of this research is centred around the husbands and wives. Children are seldom taken into account. This results in a limited account of family decision making. To obtain a more thorough understanding, it is important to include children as well (Lee and Marshall, 1993).
Description: 110 p.
URI: http://hdl.handle.net/10356/57769
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS FYP 1997_30.pdf
  Restricted Access
9.81 MBAdobe PDFView/Open

Page view(s) 10

105
checked on Oct 23, 2020

Download(s) 10

1
checked on Oct 23, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.