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Title: The relationship between dominant decision strategies and family influence structures
Authors: Aw, Chiew Khim
Lee, Yuen Yuen
Teo, Puay Teng
Keywords: DRNTU::Business
Issue Date: 1997
Abstract: Family Consumer Research is an area of interest to many marketers and academics. However, most of this research is centred around the husbands and wives. Children are seldom taken into account. This results in a limited account of family decision making. To obtain a more thorough understanding, it is important to include children as well (Lee and Marshall, 1993).
Description: 110 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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