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https://hdl.handle.net/10356/57792| Title: | A study of the impact of internet as an advertising tool | Authors: | Leung Kah Yee, Ong Wei Lin, Tang Siaw Wen | Keywords: | DRNTU::Business::Marketing::Internet | Issue Date: | 1997 | Abstract: | The Applied Research Project (ARP) is part of the course for the degree of Bachelor of Business. As a group of third year students from the Nanyang Business School, we have chosen this project, titled "A Study of the Impact of Internet as an Advertising Tool" as our ARP. The rapid growth of the Internet and its many uses have intrigued us to explore in this area. Internet advertising is chosen because there is an uprising trend in companies using it. Therefore, we would like to do a research on the potential of using the Internet as an advertising tool. | Description: | 87 p. | URI: | http://hdl.handle.net/10356/57792 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS FYP 1997_320.pdf Restricted Access | 8.9 MB | Adobe PDF | View/Open |
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