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dc.contributor.authorLoh Mun Heng, Amy Kwek Chui Ting, Vikki Yeo Wan Tingen_US
dc.description90 p.en_US
dc.description.abstractThe year 1994 could be termed as The Attack of Infomercials. The local media gave this new shopping phenomenon generous coverage and it became a "hot" conversation topic Now, more than two years after the invasion, the fervor and buying fever brought about by the initial hype has died down. This is the appropriate time to evaluate the performance of infomercials and analyze its prospects. Thus, this report's main objective is to predict whether the infomercial industry will survive into the 21st century and in the process, contribute to the understanding of an important emerging trend.en_US
dc.rightsNanyang Technological Universityen_US
dc.titleThe survivability of the infomercial industry in the next centuryen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLee Pui Munen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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