Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/57831
Title: The survivability of the infomercial industry in the next century
Authors: Loh Mun Heng, Amy Kwek Chui Ting, Vikki Yeo Wan Ting
Keywords: DRNTU::Business
Issue Date: 1997
Abstract: The year 1994 could be termed as The Attack of Infomercials. The local media gave this new shopping phenomenon generous coverage and it became a "hot" conversation topic Now, more than two years after the invasion, the fervor and buying fever brought about by the initial hype has died down. This is the appropriate time to evaluate the performance of infomercials and analyze its prospects. Thus, this report's main objective is to predict whether the infomercial industry will survive into the 21st century and in the process, contribute to the understanding of an important emerging trend.
Description: 90 p.
URI: http://hdl.handle.net/10356/57831
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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