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Title: Agency-client relationships in U.S. and South Korea
Authors: Loh Sock Hoon, Mabel Yeow Kia Chin, Yow Tsung Hsien
Keywords: DRNTU::Business
Issue Date: 1997
Abstract: For most businesses, advertising is a vital tool to bring product awareness to potential customers. This would involve advertising agencies working closely with their clients to create convincing marketing messages. In recent years, the dissolution of agency-client relationships has became a major concern for both parties due to the substantial costs involved.
Description: 119 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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