Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/57832
Title: Agency-client relationships in U.S. and South Korea
Authors: Loh Sock Hoon, Mabel Yeow Kia Chin, Yow Tsung Hsien
Keywords: DRNTU::Business
Issue Date: 1997
Abstract: For most businesses, advertising is a vital tool to bring product awareness to potential customers. This would involve advertising agencies working closely with their clients to create convincing marketing messages. In recent years, the dissolution of agency-client relationships has became a major concern for both parties due to the substantial costs involved.
Description: 119 p.
URI: http://hdl.handle.net/10356/57832
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS FYP 1997_357.pdf
  Restricted Access
13.02 MBAdobe PDFView/Open

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.