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|Title:||Agency-client relationships in U.S. and South Korea||Authors:||Loh Sock Hoon, Mabel Yeow Kia Chin, Yow Tsung Hsien||Keywords:||DRNTU::Business||Issue Date:||1997||Abstract:||For most businesses, advertising is a vital tool to bring product awareness to potential customers. This would involve advertising agencies working closely with their clients to create convincing marketing messages. In recent years, the dissolution of agency-client relationships has became a major concern for both parties due to the substantial costs involved.||Description:||119 p.||URI:||http://hdl.handle.net/10356/57832||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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