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https://hdl.handle.net/10356/57855| Title: | Department stores in Singapore : useful variables for sementing the market | Authors: | Muhammad Effendy Bin Ibrahim, Ng Wai Ping Eleanor, Tan Ai Tee Yvonne | Keywords: | DRNTU::Business | Issue Date: | 1997 | Abstract: | The purpose of this study is to develop a profile of the frequent departmental store shopper based on psychographic and demographic factors. A mall-intercept survey was conducted to gather the data needed for this purpose. | Description: | 106 p. | URI: | http://hdl.handle.net/10356/57855 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS FYP 1997_378.pdf Restricted Access | 10.25 MB | Adobe PDF | View/Open |
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