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Title: The complete servqual model applied in the habour view Dai-Ichi Hotel
Authors: Ng Chee Keen, Quek Li Yen, Tan Mak Koon Maurice
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 1997
Abstract: Given today's highly competitive market and discerning consumers, the importance of service as a critical success factor is undeniable. Many organizations in various industries are acclaiming quality service as their only apparent competitive advantage.
Description: 149 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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