Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/57864
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dc.contributor.authorNg Elaine, Tan Lee Huang, Ong Wee Hongen_US
dc.date.accessioned2014-04-07T11:04:22Z
dc.date.available2014-04-07T11:04:22Z
dc.date.copyright1997en_US
dc.date.issued1997
dc.identifier.urihttp://hdl.handle.net/10356/57864
dc.description88 p.en_US
dc.description.abstractThis study aimed to quantify the extent to which Singapore's customers were presently considering switching their main or only bank and the likelihood of them switching bank in the future. The study also sought to establish the reasons behind bank switching and to try and distinguish switchers from non-switchers based on their demographic and psychographic characteristics.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Businessen_US
dc.titleThe likelihood of present and future bank switching.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorPhilip Gerrarden_US
dc.contributor.schoolNanyang Business Schoolen_US
dc.description.degreeBUSINESSen_US
item.grantfulltextrestricted-
item.fulltextWith Fulltext-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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