Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/57881| Title: | Kriston Food & Beverage Pte. Ltd. a test market of the takeaway concept | Authors: | Ng Sing Terence, Tan Chai Ling, Wong Serene | Keywords: | DRNTU::Business | Issue Date: | 1997 | Abstract: | This study aims to provide an insight into the catering industry, in particular, how feasible the provision of a home delivery takeaway service will be. This will be done from the viewpoint of Kriston Food & Beverage Pte. Ltd., a catering company, which is intending to launch a product line extension, the takeaway package. | Description: | 119 p. | URI: | http://hdl.handle.net/10356/57881 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS FYP 1997_400.pdf Restricted Access | 10.39 MB | Adobe PDF | View/Open |
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