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|Title:||A market research study on FM93.3||Authors:||Ong Choon Beng, Quek Yeow Lin, Tan Wu Siang||Keywords:||DRNTU::Business||Issue Date:||1997||Abstract:||This report presents the design, analysis and research of a market research study on FM93.3, a Mandarin radio station operated by the Radio Corporation of Singapore. The objective of the study was to provide possible answers to FM93.3's quest to maintain its pole position as the most popular radio station in the country.||Description:||118 p.||URI:||http://hdl.handle.net/10356/57892||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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