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dc.contributor.authorOng Choon Beng, Quek Yeow Lin, Tan Wu Siangen_US
dc.description118 p.en_US
dc.description.abstractThis report presents the design, analysis and research of a market research study on FM93.3, a Mandarin radio station operated by the Radio Corporation of Singapore. The objective of the study was to provide possible answers to FM93.3's quest to maintain its pole position as the most popular radio station in the country.en_US
dc.rightsNanyang Technological Universityen_US
dc.titleA market research study on FM93.3en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorS Viswanathanen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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