Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/57892
Title: A market research study on FM93.3
Authors: Ong Choon Beng, Quek Yeow Lin, Tan Wu Siang
Keywords: DRNTU::Business
Issue Date: 1997
Abstract: This report presents the design, analysis and research of a market research study on FM93.3, a Mandarin radio station operated by the Radio Corporation of Singapore. The objective of the study was to provide possible answers to FM93.3's quest to maintain its pole position as the most popular radio station in the country.
Description: 118 p.
URI: http://hdl.handle.net/10356/57892
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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