Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/57896| Title: | An exploratory study of franchising in Singapore | Authors: | Ong Mei Yun Gina, Woo Gim Shing Gilbert, Yong Kim San Victor | Keywords: | DRNTU::Business::International business::Retail::Franchises | Issue Date: | 1997 | Abstract: | This Applied Research Project explores some aspects of franchising in Singapore. Specifically, it aims to build a profile of home-grown franchises and gain insights into the franchisors' perspective on two areas of concern, namely franchisee selection criteria and franchisee-franchisor relationship. | Description: | 130 p. | URI: | http://hdl.handle.net/10356/57896 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS FYP 1997_414.pdf Restricted Access | 15.64 MB | Adobe PDF | View/Open |
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