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Title: A study of product pricing and transfer pricing
Authors: Pang Yee Shan
Tan Kah Leong
Cheung Chin Yan, Patrick Dat Min
Keywords: DRNTU::Business::Marketing::Pricing
Issue Date: 1997
Abstract: The key factor in determining the continual survival of a company is its bottomline. The inflow of sales revenue into a company is directly affected by the pricing decisions of its management. The price of a product influences the market demand which in turn has an impact on the profitability of the firm.
Description: 96 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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