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https://hdl.handle.net/10356/57928| Title: | Consumer acceptance of a new fast food : Mexican food | Authors: | Sim Kay Leong, Tan Mei Lin Lena, Tan Tai Suan Andrew | Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 1997 | Abstract: | This study was conducted with the purpose of examining the factors that affect food acceptability among local consumers. The food that we have selected is Mexican food. From our study, we would like to find out the degree of consumer acceptance towards a new fast food, that is, Mexican fast food. | Description: | 99 p. | URI: | http://hdl.handle.net/10356/57928 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS FYP 1997_443.pdf Restricted Access | 10.45 MB | Adobe PDF | View/Open |
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