Comparison of how different countries market themselves in Singapore

Abstract

The motivation behind this Applied Research Project (ARP) is the interest of our group in determining whether the marketing strategies adopted by the various countries (namely, Australia, Indonesia, India and Britain) are actually meeting the needs of the Singapore travelers. The objective of this project is to determine the effectiveness of the marketing strategies of the four countries. The Singapore travelers may perceive each country to have certain unique characteristics, based on the marketing strategies by each country. We then try to determine if the characteristics marketed by each country appeals to the Singapore travelers.