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Title: An exploratory study of award and non award winning retail companies in Singapore.
Authors: Chan Sock Leng, Lim Shu Pin, Ong Wah Lian Alan
Keywords: DRNTU::Business
Issue Date: 1997
Abstract: This research study involves a two-fold research on management's strategies as well as consumers' perception towards selected retail companies that have been given awards and recognition over the last five years. The objective of conducting this research is to explore the ways management operate their businesses in both award winning retail companies and non award winning retail companies.
Description: 162 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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