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https://hdl.handle.net/10356/57996| Title: | A study on the grocery shopping behaviours in Singapore. | Authors: | Chang Fulrain, Koh Chai Peng, CHeng Shaw Shyong | Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 1997 | Abstract: | The business survival of small grocery retailers here has become an increasingly acute issue. Facing competitive pressure from larger outlets and changing consumer demographics, a survey was undertaken to assess consumer behaviour with regards to grocery shopping and various grocery retail formats in Singapore. It is hoped that such research would be useful in helping various types of grocery retail formats evaluate current consumer satisfaction and their needs. | Description: | 96 p. | URI: | http://hdl.handle.net/10356/57996 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS FYP 1997_60.pdf Restricted Access | 10.15 MB | Adobe PDF | View/Open |
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