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Title: Informational background as a proposed explanation for the negativity effect.
Authors: Chen Hui-Min, Cheong Fong Teng, Cheryl Ho Bragassam
Keywords: DRNTU::Business
Issue Date: 1997
Abstract: This study explores the relevance of the figure-ground hypothesis as a possible explanation for the negativity effect - the tendency to weigh, give more attention and consideration to negative information in judgement and choice, in information integration and impression formation research ( see Kanouse (1984) for a review). It was found that the greater persuasiveness of loss-framed messages over its gain-framed counterpart, a phenomena also referred to as the negativity bias, is not evident in Singapore. This study examines whether the phenomena can be explained by the figure-ground hypothesis. This hypothesis states that negative information is more salient and distinctive than positive information in a world perceived by people to be generally positive ( Kanouse & Hanson, 1972). Because there is generally a positivity bias in our perceptions of the world, the negative information effect is observed.
Description: 111 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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