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|Title:||Informational background as a proposed explanation for the negativity effect.||Authors:||Chen Hui-Min, Cheong Fong Teng, Cheryl Ho Bragassam||Keywords:||DRNTU::Business||Issue Date:||1997||Abstract:||This study explores the relevance of the figure-ground hypothesis as a possible explanation for the negativity effect - the tendency to weigh, give more attention and consideration to negative information in judgement and choice, in information integration and impression formation research ( see Kanouse (1984) for a review). It was found that the greater persuasiveness of loss-framed messages over its gain-framed counterpart, a phenomena also referred to as the negativity bias, is not evident in Singapore. This study examines whether the phenomena can be explained by the figure-ground hypothesis. This hypothesis states that negative information is more salient and distinctive than positive information in a world perceived by people to be generally positive ( Kanouse & Hanson, 1972). Because there is generally a positivity bias in our perceptions of the world, the negative information effect is observed.||Description:||111 p.||URI:||http://hdl.handle.net/10356/58007||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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