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Title: Analysis of brand consciousness among the different races in Singapore.
Authors: Chia Wye-Chun Adeline, Ho Hui Min, Tan Yee Leen Elaine
Keywords: DRNTU::Business
Issue Date: 1997
Abstract: A brand is a form of identification of a product. It helps consumers differentiate a product from that of a competitor's. Retailers are interested in branding to enhance their products and to highlight certain attributes, benefits and image associated with their products. Retailers are typically concerned about the degree of brand awareness and brand loyalty exhibited by consumers.
Description: 158 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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