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|Title:||Optimal sequential generation introduction policies: a micro-level diffusion approach||Authors:||Xiong, Jun||Keywords:||DRNTU::Engineering::Mechanical engineering||Issue Date:||2011||Abstract:||Consumer products companies prefer to launch a new product as early as possible, then market the next generations with some enhancements or additional features, hoping to not only attract new customers, but also inspire existing customers to upgrade to newer generations. The launch of Multiple Generations of Products (MGP) is an important strategy which deserves thorough investigation.||Description:||165 p.||URI:||http://hdl.handle.net/10356/58059||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||MAE Theses|
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