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Title: Optimal sequential generation introduction policies: a micro-level diffusion approach
Authors: Xiong, Jun
Keywords: DRNTU::Engineering::Mechanical engineering
Issue Date: 2011
Abstract: Consumer products companies prefer to launch a new product as early as possible, then market the next generations with some enhancements or additional features, hoping to not only attract new customers, but also inspire existing customers to upgrade to newer generations. The launch of Multiple Generations of Products (MGP) is an important strategy which deserves thorough investigation.
Description: 165 p.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:MAE Theses

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