Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/5819
Title: Utility measure of styling features
Authors: Jayanta Das
Keywords: DRNTU::Engineering::Industrial engineering::Human factors engineering
Issue Date: 2005
Abstract: In this study a new method is proposed that provides a style description framework capable of equipping the designer with both the ability to estimate utility values in a certain project environment using conjoint analysis. This model provides a framework for understanding customer needs and demonstrates the interrelationship between product's attributes, the customer's perception of product attributes, and resulting evaluations of the product's quality and value. It analyses existing styles and to describe new styles for target markets. Ultimately, this framework can also be used to communicate styles between designers and computers, and to accumulate formal style knowledge.
URI: http://hdl.handle.net/10356/5819
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:MAE Theses

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