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https://hdl.handle.net/10356/58324| Title: | Benchmarking of travel agents in Singapore | Authors: | Ho, Soah Har Tan, Hui Leong |
Keywords: | DRNTU::Business | Issue Date: | 1995 | Abstract: | The primary objective is to benchmark travel agents in Singapore. Benchmarking enables travel agents to compare their own operations against others in the industry. This practice will benefit travel agents in that they can spot possible areas of improvement in their operations and marketing strategies. | URI: | http://hdl.handle.net/10356/58324 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| HO_SOAH_HAR_&_TAN_HUI_LEONG_1995.pdf Restricted Access | Main Report | 9.43 MB | Adobe PDF | View/Open |
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