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Title: An evaluation of six recent tourist attractions developed under STPB's 1993-1995 strategic plan
Authors: Chow, Shook Cheng
Low, Soon Yee
Pang, Loo Yi
Keywords: DRNTU::Business::Accounting
Issue Date: 1995
Abstract: This study seeks to evaluate the effectiveness of 2 strategies of STPB's 1993- 1995 Strategic Plan from 6 recent tourist attractions developed under the plan. These are namely Clarke Quay, the Singapore River, Night Safari, Nightlife, Asian Village and recent World-Class Events. This study al so aims to provide feedback to assist the fine-tuning of future detailed action plans.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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