Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/59464
Title: Survey of customers' perception of the restaurants
Authors: Chang, Wai Yui
Oh, Wei Wei
Wong, Jeannette Shao Meii
Keywords: DRNTU::Business
Issue Date: 1995
Abstract: This study analyses the perception and expectation of customers at two American chain restaurants and to see if there are any gaps between customers' perceptions and how management perceives their respective restaurants. The selected restaurants are Tony Roma's A Place For Ribs and TGI Friday's. This would help the restaurants to evaluate their present marketing strategy and provide insight into areas requiring improvement.
URI: http://hdl.handle.net/10356/59464
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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