Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/59472
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dc.contributor.authorLau, Mian Horng
dc.contributor.authorPang, Wan Ching
dc.contributor.authorTan, Hwee Fang
dc.date.accessioned2014-05-06T12:31:30Z
dc.date.available2014-05-06T12:31:30Z
dc.date.copyright1995en_US
dc.date.issued1995
dc.identifier.urihttp://hdl.handle.net/10356/59472
dc.description.abstractPromoting Singapore as a tour is destination requires a systematic approach towards understanding the situation of the tourism industry through careful analysis of the determinants of this industry. From the analysis of these determinants, the visitors ' needs and wants can then be identified for a good marketing plan to be formulated and implemented. Since the tourism industry is a complex entity that involves other supporting industries, the role of the major players will have to be examined in order for a synergy to take place. The trends in the overseas visitors ' arrivals are analysed and strategic plans are drafted to guide Singapore to attract more overseas visitors in the future.en_US
dc.format.extent119 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Businessen_US
dc.titleTourism in Singaporeen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorTan Kim Hengen_US
dc.contributor.schoolNanyang Business Schoolen_US
dc.description.degreeBUSINESSen_US
item.grantfulltextrestricted-
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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