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Title: The influence of message framing, felt involvement and gender upon persuasion
Authors: Foo, Siew Ting
Neoh, Karen-Sophia Chiew Heng
Tan, Eric Swan Wui
Keywords: DRNTU::Business
Issue Date: 1995
Abstract: Research on the effect of message framing upon persuasion is a relatively new but emerging stream of research within the framework of both consumer behaviour and psychology. Past research in this area has produced inconclusive and conflicting results with both the positive and negative frames heralded as more persuasive than their oppositely-valenced counterparts.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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