Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/59473
Title: | The influence of message framing, felt involvement and gender upon persuasion | Authors: | Foo, Siew Ting Neoh, Karen-Sophia Chiew Heng Tan, Eric Swan Wui |
Keywords: | DRNTU::Business | Issue Date: | 1995 | Abstract: | Research on the effect of message framing upon persuasion is a relatively new but emerging stream of research within the framework of both consumer behaviour and psychology. Past research in this area has produced inconclusive and conflicting results with both the positive and negative frames heralded as more persuasive than their oppositely-valenced counterparts. | URI: | http://hdl.handle.net/10356/59473 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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File | Description | Size | Format | |
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FOO_SIEW_TING_1995.pdf Restricted Access | Main Report | 14.24 MB | Adobe PDF | View/Open |
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