Mum Mum! : the animal kingdom

Abstract

Eating habits develop from an early age. Time-pressed parents are concerned about the nutritional value of their children’s meals, but are often met with resistance when introducing unfamiliar foods. Mum Mum is a kid’s dining set which aims to create an amiable eating and learning environments for children, while encouraging interaction and parent-child bonding. With a series of products, Mum Mum strives to motivate kids aged 2 to 5 years old to participate actively in the preparation process, creating appealing, colourful and fun food-based masterpieces that encourage mindful eating habits.