Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/59601
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dc.contributor.authorGoh, Hui Li
dc.contributor.authorSzeto, Pau Ping
dc.contributor.authorYeng, Soh Ying
dc.date.accessioned2014-05-09T02:50:04Z
dc.date.available2014-05-09T02:50:04Z
dc.date.copyright1995en_US
dc.date.issued1995
dc.identifier.urihttp://hdl.handle.net/10356/59601
dc.description.abstractThis report was motivated by the team's interest in the effectiveness of the marketing strategies of travel companies in promoting their companies' images and products. The perception congruence of travel companies and their consumers is used as a yardstick in this study. Six travel companies were chosen to be the research subjects. These companies advertise frequently in the local newspapers. They are Chan Brothers Travel Pte. Ltd (Chan Brothers), Commonwealth Travel Service Corporation Pte. Ltd. (CTC), Dynasty Travel International Pte. Ltd (Dynasty), Ken-Air Tours Pte. Ltd (Ken-Air), Oxley Travel Service Pte Ltd (Oxley) and Sino-America (UIC) Tours Corporation Pte. Ltd (SA(UIC)).en_US
dc.format.extent149 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Business::Accountingen_US
dc.titleThe travel industry : image gap analysisen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorIvan Paul Poluninen_US
dc.contributor.schoolNanyang Business Schoolen_US
dc.description.degreeACCOUNTANCYen_US
item.grantfulltextrestricted-
item.fulltextWith Fulltext-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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