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|Title:||Influence of children in family decision making||Authors:||Leong, Huey Miin
Soh, Puay San
Yow, Pei Ping
|Keywords:||DRNTU::Business::Marketing||Issue Date:||1995||Abstract:||Family decision making, as the name suggests, is the study of the how family members come together and make joint decisions concerning the welfare of the family. It is also a study of the amount of influence each member has upon family decisions. To date, there is a great amount of research being done in this area. However, most past researchers used the self-declared scale to measure influence in family decision making. Therefore, there is a need for a more valid measure and hence, the Observed Influence Scale is developed here.||URI:||http://hdl.handle.net/10356/59613||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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