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Title: Influence of children in family decision making
Authors: Leong, Huey Miin
Soh, Puay San
Yow, Pei Ping
Keywords: DRNTU::Business::Marketing
Issue Date: 1995
Abstract: Family decision making, as the name suggests, is the study of the how family members come together and make joint decisions concerning the welfare of the family. It is also a study of the amount of influence each member has upon family decisions. To date, there is a great amount of research being done in this area. However, most past researchers used the self-declared scale to measure influence in family decision making. Therefore, there is a need for a more valid measure and hence, the Observed Influence Scale is developed here.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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