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|Title:||The public image of firms||Authors:||Lim, Shu Cheng
Ng, Edwin Mong Choon
Tan, Hui Kiaw
|Keywords:||DRNTU::Business||Issue Date:||1995||Abstract:||In recent years, there has been much interest in the relation between a company's public image and its success. The purpose of this study is to assess the importance- of the public image of a company, to analyze the factors that influence a person's perception of the public image of a company, and to recommend steps that a company can take to enhance its public image.||URI:||http://hdl.handle.net/10356/59625||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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