Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/59625
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dc.contributor.authorLim, Shu Cheng
dc.contributor.authorNg, Edwin Mong Choon
dc.contributor.authorTan, Hui Kiaw
dc.date.accessioned2014-05-09T03:59:59Z
dc.date.available2014-05-09T03:59:59Z
dc.date.copyright1995en_US
dc.date.issued1995
dc.identifier.urihttp://hdl.handle.net/10356/59625
dc.description.abstractIn recent years, there has been much interest in the relation between a company's public image and its success. The purpose of this study is to assess the importance- of the public image of a company, to analyze the factors that influence a person's perception of the public image of a company, and to recommend steps that a company can take to enhance its public image.en_US
dc.format.extent130 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Businessen_US
dc.titleThe public image of firmsen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorOng Kai Seongen_US
dc.contributor.schoolNanyang Business Schoolen_US
dc.description.degreeBUSINESSen_US
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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